A Beginner’s Guide to Social Media:

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Social Media is a topic we have covered many times in the past in one way or another, and is something we will continue to mention in in the future, as well as a revolution in our daily use of the internet, it is a key element to any forward thinking business’ marketing strategy.

Different ways to use social media

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Many companies realise the importance of social media, but don’t know where to start when it comes to thinking about which platforms they’re going to use and how they’re going to use them. Here at Codastar we believe that you can tailor your social media content to suit your needs and we’ve collected together some…

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Social media management tools: What is HootSuite?

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This is the second post in a series about how to effectively manage your social media assets. This week we’re going to be exploring the basics of online management tool HootSuite. Like TweetDeck it lets you access different social networks all in one place and updates instantly, so you can keep on top of everything…

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Social media management tools: What is Seesmic?

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This week, as part of our social media management tools series, we’ll be looking at the benefits of using Seesmic. Over the past few weeks we’ve explored TweetDeck, which is a desktop and mobile application and HootSuite, which is a web-based dashboard. However, you can use Seesmic in whichever way you prefer. Signing up to…

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How to liven up your social media channels

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A lot of brands and businesses are beginning to realise the importance of social media, here’s a great video that shows you what you should sign up to and how: However, once they’ve set up their accounts a lot of brands are just pumping out information or being far too formal with their audiences. Here…

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How to spring clean your online life

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Many people chose the start of the spring and summer months to clean their homes and often sort our their personal affairs. This means it’s also a great time of year to organise your online life a little better, so you can be more organised and make your working day as streamlined and efficient as…

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Social media management tools: What is TweetDeck?

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This is the first in a series of posts that we’ve written in order to give you an insight into ways to manage your social media activity. This week, we’re going to be looking at social media management tool, TweetDeck. TweetDeck is a personal browser that you can use on your computer or download to…

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The rise of social commerce

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Social commerce is basically the use of social networks like Facebook and YouTube to talk about and ultimately sell products. It can include many different things, such as customer ratings and reviews, referrals and social shopping tools. The term has been used for several years within the online industries but only in the past year…

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