Its a tough time out there, financially speaking. Campaigns are cut, budgets belted, and “money management” seems to be on the tips of everyone’s tongues at the monthly meetings. In the past, websites were built, and clicks were sent directly to the homepage of said site. Nowadays, companies invest thousands of revenue into tailored and…
Monthly Archives: January 2012
A New Social Look for Chalet 11: Facebook Page Design Review
After a complete renovation at this boutique Ski Resort, the team at Chalet 11 came to Codastar looking for a new image for their Social side – specifically; their Facebook page. The Chalet at 11° East is a luxury, exclusive ski resort in Austria, and naturally wanted their Facebook page to reflect their upmarket image….
Is Affiliate Marketing Right For You?
The affiliate marketing model is a method whereby one business rewards another business for sending them customers, visitors, and/or sales. The reward usually consists of a percentage of said sale, namely in the form of commission. In the right markets, there is great potential to make a lot of money – but is it right for…
5 Things you Need to Know about New Google Search:
With a new revamp from our friends over at Google and their launch of “Search Plus Your World”, this newest update has faced mixed reviews from the public. But what has actually changed, and how does this impact your online marketing? Check out the 5 things you need to know about their latest update:
The Art of Successful Link Building:
When talking with Online Marketing Agencies, two words continually crop up amidst the jargon and tech talk, two which are seemingly otherwise overlooked and undervalued when preparing an ongoing strategy: “Link Building”. But what does this elusive term really mean?
Is Your Marketing Strategy ‘fit’ for 2012?
As another new year begins, so does the competition for your money. The “Sales” are in full swing in retail sector, Loan and Credit Card pleas from the Financiers , and the leisure industry have stepped up their annual “New Year New You” campaigns. So amidst all the chaos and furor, how does your company measure up? Is…
The Importance of E-Marketing
Is your Email Campaign Having a Mid-Life Crisis? There are hundreds of ways to communicate in today’s digital society, and with ’email’ turning 40 this year, many companies have let their e-campaigns slip whilst focusing on the more ‘with it’ online channels. However with 60% of companies sending over 500,000 emails each month (Email Marketing…
A Beginner’s Guide to Social Media:
Social Media is a topic we have covered many times in the past in one way or another, and is something we will continue to mention in in the future, as well as a revolution in our daily use of the internet, it is a key element to any forward thinking business’ marketing strategy.
Analysing your Analytics
It is well renowned in today’s digital market that to any organisation, consumer analysis is crucial to building a successful marketing and sales strategy. But with a recent study by Marketing Week showing that a shocking 29% of marketers admitting to making fewer than a quarter of their decisions based on facts and data, are…