The importance of Google Place reviews

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Here at Codastar we help clients optimise their Google place pages, which makes their businesses visible in important local searches. One of the main components of these local searches is a review section, created by users that have visited or had contact with your company, whether that be someone who’s eaten in your restaurant or…

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How many social networks do you need?

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The launch of Google+ a few weeks ago had many individuals and businesses wondering whether they really needed to sign up to another social network. So how many social networks do you really need to be signed up to and actively using?

Minimal website design and higher Google rankings

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A major trend in web design is to have a very clean and simplistic home page with minimal text content. Instead the focus is on large typography, pictures, video content and large icons that lead the user to other sites and pages. Although this style is visually very appealing, it’s important to remember that Google…

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Understanding Google local search marketing

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Google is a global search engine, but increasingly search professionals are noticing that more and more people are using Google for smaller, local searches. Instead of just searching for “restaurant” which would show millions of results, users search for “restaurant London”  or something more specific like “restaurant Kensington and Chelsea” or something even more specific,…

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The introduction of mobile payments

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There have been a range of new mobile developments over the past few months that mean soon we could be dramatically altering the way we use our phones and make payments offline. These big changes are bound to have huge implications for both brands and customers alike, but just how will these new mobile payments…

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How to add the Google +1 button to your website

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Ever since the beginning of March Google has been rolling out its new +1 button. You may have seen it by the side of search results, as well as next to Google ads: The +1 button is essentially a way to recommend content to your friends and contacts, in the same way the Facebook Like…

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An introduction to Google+

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Last week, online giant Google launched a new social network called Google+ (or Google Plus). It was released by invitation only at the beginning of last week but now anyone can request an invite in order to sign up and join. What is it? Google+ is a social network designed and created by Google. In many…

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10 Reasons why your business needs Facebook

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According to recent statistics, Facebook now has more than 750 million active monthly users worldwide. It’s great to know, but what does it really mean for a small to medium sized local business with a customer base nationwide or even a few miles around your trading base? How can you take advantage of what facebook…

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Google Analytics adds social engagement stats

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Google Analytics is an invaluable tool used by individuals and businesses in order to see exactly how their website is performing. From how many clicks a specific link gets each day to what people are searching for, Google Analytics is a very comprehensive tool and can provide you with a large amount of data. Therefore,…

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