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A lot of brands and businesses are beginning to realise the importance of social media, here’s a great video that shows you what you should sign up to and how:

However, once they’ve set up their accounts a lot of brands are just pumping out information or being far too formal with their audiences.

Here are some points to consider when thinking about how you’re talking to people and sharing content via social media channels, like Facebook and Twitter:

Provide rich content

Different people like to find out information in different ways. One person may prefer to read big blocks of texts, whereas another may only be able to concentrate with plenty of images and even some video content.

This is why it’s important to cater for lots of needs, so who ever ends up at your Facebook page, Twitter stream or even your blog and website will be able to find out more about you with whichever medium they prefer.

Tone of the brand

Before you begin using social media channels, it’s important to think about your brand and how you want it to be perceived by online customers.

For instance, a quirky cosmetics brand will need to address online friends and followers in a different way to a financial services organisation.

If you decide on the tone and language used in your communications from the start, it’ll be much easier to build a consistent and strong brand using these channels in the long run.


It’s easy to sign up to various social networks and simply pump out information to other users. But it’s very important to think about how you’re going to interact with other people and other organisations as well.

There needs to be a system in place for how you respond to customer service issues and general queries but you can also interact with other brands and organisations in order to generate new business leads or re-tweet and share some of their content if it’s relevant to you.

Quality not quantity

There are many brands and even individuals who are just concerned with numbers. Yes it’s great if you have a lot of people liking your Facebook page or following you on Twitter, but if they’re all spam accounts that are in no way interested in your brand then you’re not getting any value or ROI from using social media. Start small and aim to have a few good quality conversations with those who care, not thousands of followers who will never interact with you.

These are just a few points to get you started, but here at Codastar we know a lot about what it means to create lively online communities that not only look good and get you talking to potential and current customers, but can ultimately drive sales and interest. If you want to talk to us about getting started with tools like Facebook and Twitter then get in touch, we can give you some pointers, design a Facebook page, write tailored social media guidelines for your company or even manage your online communities for you.

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