There are many a blog post out there giving incentives and ideas on how to bring your Online Customers into the offline world of reality and revenue, but how does it work the other way around? How do you bring your offline community online, and ensure their engagement is ongoing?
Posts Tagged: online marketing
After 25 years, Microsoft have had a bit of a makeover, ditching the leg warmers and ‘Choose Life’ t-shirts of yesteryear and opted for a sleek and shiny new overhaul. (Okay, so it wasn’t that much of a change…but we all like to build up a bit of drama now and then….!)
The online world is becoming smaller by the minute, with the rise of voice and mobile search dominating the engines and ever increasing day by day. With this in mind – being viewed as a ‘local’ business is becoming more and more important with each passing Google doodle.
Whichever the medium of marketing, there seems to be a distinct process that is followed since the dawn of time (well, ‘web’ time anyway) and leads us all to the same result over and over again – adding value is key.
As you may or may not know, Google Penguin hit the webisphere in April , shaking up business and company websites here there and everywhere. Although the exact algorithms are a closely guarded secret at Google HQ, they have made clear that the overall update was focused to target those that violate the quality guidelines…
Having a successful Local SEO strategy is crucial to any business looking to host a strong online presence. Of course, listings on Google+ /Bing/Yahoo Local are a must, and carefully constructed content is a no-brainer….but what else are you missing in to help in making your Local SEO top notch?
Pinterest has fast become a firm favourite in social media land, with business after business joining the ranks to see what it’s all about and hoping to make their all important mark (and hopefully a little money too!).
Until recently, all was calm in the realms of retail – peaceful, tranquil, not a White-Watcher or Wildling in sight. However, in their infinite (?) wisdom (??), Google have descended from their throne and declared war on their civil serving subjects.
While companies of all sizes have been realising the increasing business potential of social media, SEO and online marketing, email marketing is also on the rise. It’s important not to overlook the basic email as both a broadcasting and promotional tool. As long as you constantly review what you’re sending to your clients, customers or…