The launch of Google+ a few weeks ago had many individuals and businesses wondering whether they really needed to sign up to another social network. So how many social networks do you really need to be signed up to and actively using?
Posts Tagged: google
The impact of social search on your business
Last week, The Telegraph reported that Google’s social search has now been launched across 19 other languages. But what does this mean and why should businesses care? Despite the fact social search has been recently rolled out in different languages, in actual fact it’s been available in the UK for the past few years. However,…
Why creating unique online content is important
There are many reasons why original and unique content is important when you’re setting up a website or maintaining a regular blog. Firstly, Google knows when you have re-published content, then there’s also a range of software available to find duplicate content elsewhere, regardless of the size of your website or where in the world…
Understanding Google local search marketing
Google is a global search engine, but increasingly search professionals are noticing that more and more people are using Google for smaller, local searches. Instead of just searching for “restaurant” which would show millions of results, users search for “restaurant London” or something more specific like “restaurant Kensington and Chelsea” or something even more specific,…
The introduction of mobile payments
There have been a range of new mobile developments over the past few months that mean soon we could be dramatically altering the way we use our phones and make payments offline. These big changes are bound to have huge implications for both brands and customers alike, but just how will these new mobile payments…
How to add the Google +1 button to your website
Ever since the beginning of March Google has been rolling out its new +1 button. You may have seen it by the side of search results, as well as next to Google ads: The +1 button is essentially a way to recommend content to your friends and contacts, in the same way the Facebook Like…
An introduction to Google+
Last week, online giant Google launched a new social network called Google+ (or Google Plus). It was released by invitation only at the beginning of last week but now anyone can request an invite in order to sign up and join. What is it? Google+ is a social network designed and created by Google. In many…
Google Analytics adds social engagement stats
Google Analytics is an invaluable tool used by individuals and businesses in order to see exactly how their website is performing. From how many clicks a specific link gets each day to what people are searching for, Google Analytics is a very comprehensive tool and can provide you with a large amount of data. Therefore,…
Social Media activity boosts search rankings
There’s been a great deal of debate among SEO professionals over the past few months about just how much search engines pick up on “social signals” when determining the authority, relevance and most importantly overall rankings of websites.