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Last week we wrote a post about the importance of updating elements on older websites in order to work your way further up Google rankings. However, it’s not just about ticking all the boxes when it comes to picture tags and CSS, the user experience is really important too and something websites both new and old need to constantly be considering.

Smart Information Consultancy Screenshot

If Internet users are choosing between two companies, they’re more often than not going to compare their websites and ultimately go with the one that looks good, has lots of calls to action and is easy to use and navigate.

With so many companies now creating an online presence, it’s more important than ever that your website is the best it can be. Far too often we’ve spoken with companies who aren’t 100% happy with their website but think it’ll “do for now”, when really it could be putting people off visiting again or even affecting sales in the long run.

The key is to not overlook the little things. People are affected by the smallest and sometimes most insignificant factors and if a contact page or case study blog posts is easier to find, it could make or break whether that person ultimately gets in touch.

SEO, social media and online marketing techniques are really important, but getting your website right from the start is vital, otherwise your expensive marketing tactics aren’t going to get you anywhere in the long run.

So, before you consider anything else, make sure your website is up to scratch. It needs to be easy to use, make it usable, have plenty of calls to action and look good to anyone that finds it. It’s also important to remember to see things as if you are the potential customer. For instance, you may think a huge image of your team on the front page looks great, but is a customer going to care?

Here at Codastar we help companies with design and usability as well as SEO, online marketing and social media. So whether you just need a new online marketing strategy for a one-off project or a website building from the ground up, then we can help you.

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