The importance of analysing user experience

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Companies we speak with usually understand what they need from an online marketing strategy. They want a well designed website, consistent and branded social media channels, a sound SEO and web marketing plan as well as good quality content and these are all things which are vital to maintaining a strong and consistent brand online…

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Tag Clouds: All you Need to Know

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When you visit a website, do you see a list of seemingly random keywords and phrases in different fonts and colours?  That is what is known as a ‘Tag Cloud’. A Tag (according to Wikipedia) is“a (relevant) keyword or term associated with or assigned to a piece of information (e.g. a picture, article, or video…

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How to Get the Most from your Landing Page

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Its a tough time out there, financially speaking. Campaigns are cut, budgets belted, and “money management” seems to be on the tips of everyone’s tongues at the monthly meetings. In the past, websites were built, and clicks were sent directly to the homepage of said site. Nowadays, companies invest thousands of revenue into tailored and…

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The Art of Successful Link Building:

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When talking with Online Marketing Agencies, two words continually crop up amidst the jargon and tech talk, two which are seemingly otherwise overlooked and undervalued when preparing an ongoing strategy: “Link Building”. But what does this elusive term really mean?

Is Your Marketing Strategy ‘fit’ for 2012?

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As another new year begins, so does the competition for your money. The “Sales” are in full swing in retail sector, Loan and Credit Card pleas from the Financiers , and the leisure industry have stepped up their annual “New Year New You” campaigns. So amidst all the chaos and furor, how does your company measure up? Is…

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Consider your website standard before any SEO

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Last week we wrote a post about the importance of updating elements on older websites in order to work your way further up Google rankings. However, it’s not just about ticking all the boxes when it comes to picture tags and CSS, the user experience is really important too and something websites both new and…

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Is your website ready for tablet devices?

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According to online sources, more than 19 million iPad devices have now been sold worldwide and that number is growing rapidly every day. With more and more people turning to tablet computers to send emails, engage on social networks and browse the Internet, it’s imperative that your website looks good if people visit it using…

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Why you should be thinking about fonts

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Many of the organisations we speak with think that if a font is both readable and accessible then it’ll do just fine for their website. However, there are so many different styles and online font tools available that sometimes you need to think outside of the box. A different font could actually fit better with…

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