Social media management tools: What is TweetDeck?

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This is the first in a series of posts that we’ve written in order to give you an insight into ways to manage your social media activity. This week, we’re going to be looking at social media management tool, TweetDeck. TweetDeck is a personal browser that you can use on your computer or download to…

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How to make your website more social and SEO friendly

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There are plenty of steps you can take to sign your company up to a range of social platforms. Maybe you think your customers would appreciate seeing regular blog posts, or a Twitter stream detailing everything your organisation is currently up to. However, it’s important to see the bigger picture when it comes to online…

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How to make a Facebook page stand out

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As of January 2011, Facebook has more than 500 million active users and that figure grows everyday. Therefore, it’s more important than ever for brands and organisations to have a strong presence on a dedicated Facebook page. However, with more companies realising this potential and setting up their own pages, it’s also important that yours…

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The rise of social commerce

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Social commerce is basically the use of social networks like Facebook and YouTube to talk about and ultimately sell products. It can include many different things, such as customer ratings and reviews, referrals and social shopping tools. The term has been used for several years within the online industries but only in the past year…

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Facebook pages to become more social

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Last week, Facebook announced a number of changes to the design and functionality of Facebook pages. Although not all of these updates will be available until the beginning of March, it’s important that brands and organisations are aware of the changes and how they will affect the way they use Facebook and interact with users. After…

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