As of January 2011, Facebook has more than 500 million active users and that figure grows everyday. Therefore, it’s more important than ever for brands and organisations to have a strong presence on a dedicated Facebook page.
However, with more companies realising this potential and setting up their own pages, it’s also important that yours stands out among the rest, whether this be with strong branding, compelling content, a unique offering or deals and giveaways.
He collected together some of the best examples, including:
Here at Codastar, we’ve been helping our clients make the most of their Facebook presence for some time. From our experiences and the examples above, we think that there are several key factors to consider which will ensure a brand maximises the potential of Facebook:
For users to feel compelled to visit the page and return, there needs to be regularly updated content. The popularity of services such as YouTube and Flickr also means that users expect different kinds of content, including text as well as images and video. This can be achieved by including videos and images in updates as well as setting up dedicated tabs.
There may not be much freedom to change the core elements of a Facebook page, but there are plenty of opportunities to add logos and stick to brand guidelines, as well as being creative with FBML (Facebook Markup Language).
Offers and Promotions
Brands don’t have to have offers and promotions on their page to be successful, but it’s certainly something that appeals to many users and shows a joined up and integrated approach between online and offline communications.
Staying within Facebook
One of the main points that Brogan picked out from the examples he saw, was that people don’t like being directed to external pages or ecommerce sites. Instead users prefer to navigate around Facebook, which is an important consideration in the customer journey.
Setting up a Facebook page is one thing, but it’s important that whichever team or individual is in charge understands its purpose, whether that be as a hub for promotions or a customer service channel. This also means understanding the tone of the language and possibly setting up some social media guidelines to make sure nothing goes wrong in the future.
To see our Facebook page portfolio, then please click here.
All images via Facebook.