As you may or may not know, Google Penguin hit the webisphere in April , shaking up business and company websites here there and everywhere. Although the exact algorithms are a closely guarded secret at Google HQ, they have made clear that the overall update was focused to target those that violate the quality guidelines…
Posts Tagged: content
The impact of social search on your business
Last week, The Telegraph reported that Google’s social search has now been launched across 19 other languages. But what does this mean and why should businesses care? Despite the fact social search has been recently rolled out in different languages, in actual fact it’s been available in the UK for the past few years. However,…
Why creating unique online content is important
There are many reasons why original and unique content is important when you’re setting up a website or maintaining a regular blog. Firstly, Google knows when you have re-published content, then there’s also a range of software available to find duplicate content elsewhere, regardless of the size of your website or where in the world…
How to make a Facebook page stand out
As of January 2011, Facebook has more than 500 million active users and that figure grows everyday. Therefore, it’s more important than ever for brands and organisations to have a strong presence on a dedicated Facebook page. However, with more companies realising this potential and setting up their own pages, it’s also important that yours…