As another new year begins, so does the competition for your money. The “Sales” are in full swing in retail sector, Loan and Credit Card pleas from the Financiers , and the leisure industry have stepped up their annual “New Year New You” campaigns. So amidst all the chaos and furor, how does your company measure up? Is…
Posts Categorized: Codastar News
The Importance of E-Marketing
Is your Email Campaign Having a Mid-Life Crisis? There are hundreds of ways to communicate in today’s digital society, and with ’email’ turning 40 this year, many companies have let their e-campaigns slip whilst focusing on the more ‘with it’ online channels. However with 60% of companies sending over 500,000 emails each month (Email Marketing…
A Beginner’s Guide to Social Media:
Social Media is a topic we have covered many times in the past in one way or another, and is something we will continue to mention in in the future, as well as a revolution in our daily use of the internet, it is a key element to any forward thinking business’ marketing strategy.
Analysing your Analytics
It is well renowned in today’s digital market that to any organisation, consumer analysis is crucial to building a successful marketing and sales strategy. But with a recent study by Marketing Week showing that a shocking 29% of marketers admitting to making fewer than a quarter of their decisions based on facts and data, are…
Do you need Linkedin’s premium services?
Linkedin is a free to use social network, which is often seen as the more professional alternative to the likes of Facebook and Twitter. Individuals and companies upload information about past experiences, what they currently do and what they can offer in the future, as well as much more. However, some Linkedin users choose to…
YouTube launches new channel design and sharing features
Over the past week, popular video sharing platform YouTube has launched a new home page, which gives users different ways of seeing activity from other YouTubers, according to the official YouTube blog. But why are these changes important and what do they mean to you and your business?
Google PPC vs. Facebook PPC -What’s the best advertising option?
We’re often asked whether Google Pay Per Click (PPC) advertising or Facebook Pay Per Click advertising is more effective. Although we prefer Facebook PPC on the whole, there are many advantages and disadvantages of both, so here’s a rundown of some of the key points that you and your web team need to bear in…
Why mobile and tablet optimised websites are as important as ever
We’ve discussed the importance of businesses optimising their websites for mobile devices a few times in the past, but it’s increasingly important that SMEs pay attention and don’t just assume that this kind of web design and optimisation should only be reserved for larger companies. A huge 1.08 billion mobile phones across the world are…
Different ways to use social media
Many companies realise the importance of social media, but don’t know where to start when it comes to thinking about which platforms they’re going to use and how they’re going to use them. Here at Codastar we believe that you can tailor your social media content to suit your needs and we’ve collected together some…