There are so many opportunities for small businesses to really make an impact online, whether it’s through a well designed website, regularly updated Facebook page or portfolio full of great work. We’ve worked with all kinds of businesses, from not-for-profit organisations to retailers to service providers to help them improve their online presence. So, we’ve…
Posts By: Codastar
Google and CAB to help your business stay safe online
Google has recently teamed up with the Citizens Advice Bureau to launch a new campaign to help both individuals and businesses stay safer online by giving them all kinds of tips and guidance.
Making sure your employees understand your social media policy
A lot of companies are now present on social media channels, particularly Facebook, Twitter and Linkedin. Some larger companies have a dedicated social media manager, in others the marketing team will send updates and engage with the community and in smaller businesses the managing director or one of the regular employees might tweet, update and…
10 Ways to get more likes on your Facebook page
A few months ago we wrote about the importance of viewing Facebook as your referral network. In this way a Facebook “like” is really important, as it shows even more people that certain users endorse your company and recommend you, driving even more referrals and business in the long run. Many Facebook users also view…
5 Ways to make your brand more friendly online
When it comes to integrating an online or social media plan into your current communications strategy, it’s important to set targets, get high numbers of friends and followers and make sure everything you do online is consistent with what you’re doing offline too. However, because some businesses are trying so hard to do well online,…
A beginner’s guide to Twitter conventions
Although the beauty of Twitter is that it’s fairly simple, there are many different conventions and ways to use it that most beginners won’t be familiar with. To get you off to a good start with Twitter, we’ve collected together a few of the top Twitter-related conventions we get asked about on a daily basis and…
Do you need Linkedin’s premium services?
Linkedin is a free to use social network, which is often seen as the more professional alternative to the likes of Facebook and Twitter. Individuals and companies upload information about past experiences, what they currently do and what they can offer in the future, as well as much more. However, some Linkedin users choose to…
YouTube launches new channel design and sharing features
Over the past week, popular video sharing platform YouTube has launched a new home page, which gives users different ways of seeing activity from other YouTubers, according to the official YouTube blog. But why are these changes important and what do they mean to you and your business?
Google PPC vs. Facebook PPC -What’s the best advertising option?
We’re often asked whether Google Pay Per Click (PPC) advertising or Facebook Pay Per Click advertising is more effective. Although we prefer Facebook PPC on the whole, there are many advantages and disadvantages of both, so here’s a rundown of some of the key points that you and your web team need to bear in…