YouTube’s promoted videos feature enables anyone who creates video content to promote their videos across the whole YouTube platform, especially at the very top of search results and in the “suggested videos” sections.
For instance, if someone searched for “cars in London” a video about your garage could come up at the top of search results, or if someone else was watching a video about fitness, an ad about your gym and personal training services could be recommended at the top of “suggested videos”.
This has many benefits for your company because it will help people to better understand what you have to offer, drive views to your content, it’s more cost effective than Google AdWords and YouTube now only takes money from you if the video as been viewed, rather than just clicked on.
So what have you got to lose?
Firstly you need to set up the Google video promotion on YouTube, then it can be managed from an AdWords account as well as through YouTube.
So, go to your account page on YouTube, select your videos, click the “arrow” next to “insight” and a drop down will appear, so you need to then select “promote”.
From there, you can either setup the campaign straight away if your Youtube login is the same as your existing Google AdWords account, or if you don’t have an Adwords account, you will be asked to setup one there and then.
You are then able to set the video promotion and can visit YouTube’s dedicated Promoted Videos page to get step-by-step instructions, such as choosing the right keywords for your videos.
Another great way to get exposure on YouTube and promote specific products for free is to search YouTube for product reviews that are from a similar sector to yours.
So, for instance, if your business sells small netbook computers, search for “netbook computer review” in YouTube and you’ll see a range of normal individuals, online journalists and video bloggers reviewing different kinds of netbooks.
Some of these reviewers have hundreds of thousands of subscribers, so they could be great advocates for your business and the products you have to offer.
If you find a particular YouTuber who covers a lot of products from your sector, it could be worth getting in touch and sending them a free sample of your product to review, which could get you and your product a lot of exposure.
For example, the user “Gearmandude” has 15 million channel views and started reviewing musical equipment for his own enjoyment. He then became very popular in that particular field and has helped some underground “boutique” manufacturers become much more well known, as well as the top brands he also features.
However, it’s important to remember that many of these video bloggers take their work and reviews very seriously, so make sure you approach them in a friendly way, explain why the product will matter to them and don’t expect a review at the end of it – if they don’t like your product, they won’t review it, but may provide some invaluable feedback because they are knowledgable in their field of interest.