The world of digital marketing has become increasingly competitive over the past few years, and as of late it has taken its biggest hit yet. Not from other agencies of course. Oh no. There has been a disturbance in the force. Google have gone to the dark side, and on top of their ever changing…
Posts Tagged: Google search
Everything You Need to Know About: Google Adwords Express.
With the launch of Google Adwords Express not so long ago; it was dubbed as “the easiest way to advertise on Google”. It was a simple concept; everything is managed automatically and ensures your ads are only being shown to those that are looking for exactly what you have to offer. So if you’re a…
Forget the ‘Barrel Roll’ … does Google Search have us over one?
No matter where you seem to turn online – Google is always there at the forefront of, well, everything. Social Media, Search, Maps…even in the ‘real world’ they are even there with an increasing number of mobile/tablet devices. Of course; their number one outlet is for search – be you a company or a consumer…
Surviving the Google Penguin Update.
As you may or may not know, Google Penguin hit the webisphere in April , shaking up business and company websites here there and everywhere. Although the exact algorithms are a closely guarded secret at Google HQ, they have made clear that the overall update was focused to target those that violate the quality guidelines…
The Step-by-Step Guide to Google+ Local Reviews.
With the shake up with Google+ Local Places, Reviews have become a big factor in your search rankings and results. As a follow up to our post on getting you started on Google+ Local, here is the low-down on Reviews and what they mean for your business.
A Step-by-Step Guide to the New Google+ Local.
Google places has recently faced a complete Google-overhaul, and the web-marketing giant have converted roughly 80 million Google Place Pages into the new and improved “Google+ Local” pages, integrating the local feel to the Google+ platform. Its a pretty dramatic changeover, no doubt for the better – but like all big updates it can be…
The impact of social search on your business
Last week, The Telegraph reported that Google’s social search has now been launched across 19 other languages. But what does this mean and why should businesses care? Despite the fact social search has been recently rolled out in different languages, in actual fact it’s been available in the UK for the past few years. However,…
Maximising your SEO for Mobile Search
In the space of just three years, mobile’s proportion of web traffic has grown by more than 1,200%. If you take into consideration that this figure doesn’t include the use of tablets (therefore it realistically being significantly higher and on the rise month on month) the importance of these figures speak for themselves. If you…
How Google Social Search is Impacting your Marketing Strategy
We wrote a little while ago about the impact of the new Google “Search Plus Your World” will have as an on your marketing strategy, but today we wanted to look a bit closer at how Social Search in particular is affecting your longer term plan and overall affecting your potential revenue as a business.