As a business that tends to turn the widest of smiles sour, Charlbury Dental have chosen a much friendlier approach when it comes to marketing their business – by embracing social media. Codastar have designed bespoke pages and apps for the team, ensuring a more personable approach to engaging with their patients.
Already having a few Google place reviews under their belt, Charlbury Dental now have an eye-catching and eye opening page, filled with the friendly faces of the team, alongside contact details and maps to ensure finding their surgery as easy as can be.
The surgery have also invested in a company page on Linkedin. With the continued branding, the Services page also boasts scrolling imagery linked to other social networks and their website, as well as a range of offerings, including a section for ‘nervous patients’ – one that would be very appreciated with some of the Codastar team!
Finally, the Facebook page has had its own makeover, with the continued branding and imagery, with their four bespoke tabs to create a ‘mini website’ feel for their users.
The tabs include an ‘About Us’ page; detailing clear calls-to-action (in the form of contact details and external website links) throughout, as well as a bit about their history. As well as the map detailed on the page, they have also invested in a separate tab deisgned specifically to feature and integrate Google Maps, with various options (street view, etc) to suit their user’s needs.
The third tab is dedicated to their newsletter, with a clear actionable function button to keep up to date with all their latest news offerings. Again, contact details and links to their website are kept clearly throughout.
The final tab is a custom designed contact form, allowing users to contact the surgery directly, without the need of a call or venturing away from Facebook. By integrating such a tool on site, they have limited the ‘drop out’ from asking those to register on their main website, and by allowing a forum for personable discussion, the team have eliminated the fall-out from the daunting task of finding (and visiting) a dentist!
With their new found, new look social sites, the team are set up to share many, many smiles from here on in!