Managing agents Prime Property Management take much pride in offering great service with value for money. We knew it was essential that they could get this across in their social media presence. To achieve this we created a bespoke Facebook tab, a LinkedIn Company Page with Showcase Pages for Prime’s services, and applied the same branding to their Twitter account.
For the Facebook banner we used an evocative architectural image that instantly suggests Prime’s property portfolio to visitors. The next job was to highlight the tab we created. We did this by placing a branded button that visitors can easily spot at the side of the Facebook timeline.
We created a bespoke Facebook tab to get all of Prime’s content to visitors as quickly and as attractively as possible. The tab is topped with contact details and a link to the login page of the company website – offering the quickest engagement options first. Below this is a carousel banner that features customer quotes. Third party feedback can quickly reassure visitors about the firm.
We took elements from the graphics and branding of the Prime Property Management website and incorporated them into the tab, so that transferring between Facebook and the website is as easy and consistent as possible for visitors.
Cross platform engagement is also important, making the most of all the places Prime appears and the potential for audiences to transfer between them. This is why we imbedded the firm’s Twitter updates on the tab. The updates also help establish Prime as a dynamic, constantly changing company for visitors, rather than showing a static page.
Colourful blocks of text accompany different calls-to-action, so each service is highlighted and whatever requirement a visitor has is quickly addressed. If they choose to click on a call-to-action it will take them to the appropriate page of the Prime Property Management website.
Simply, the tab is a fully branded means of explaining Prime’s services to visitors quickly, offering people everything they need to convert and engage.
We tweaked the architectural banner image for the LinkedIn Company Page, muting the colour of the image to keep it in line with LinkedIn’s slick, professional layout and design. We also incorporated a pointer to the two Showcase Pages we made, helping visitors to navigate more quickly.
Filling out the page, we ensured the text describing the firm and its specialities contains the right keywords for keeping Prime Property Management high in search results. There is also a link to the company website – always with an eye to converting from whatever platform visitors find Prime on.
To give the Showcase Pages a more individual look we topped them with different banners, using the different architectural images we’d included on the Facebook tab. This is a good way of establishing the company’s branding while allowing the pages some independence from the Company Page – for the benefit of those visitors who’ve come straight to them though product searches on LinkedIn.
Once again all the details provided on these pages include the right keywords to make sure all of Prime’s services rank highly in people’s searches (both LinkedIn and Google searches can take people to the Showcase Pages).
The architectural banner used on the Facebook page also features on the Twitter profile, instantly identifying Prime for users who’ve seen the firm on other platforms, and also establishing the brand for people finding them for the first time.
We included the firm’s location and contact details on the Twitter profile to make sure they appear in relevant user’s search results. The website link also helps push up engagement and conversion among Twitter visitors checking out Prime Property Management’s profile.
Overall Prime Property Management can now get their content to visitors in the exact form they want, whatever the platform. The new audiences exposed to this content might have never visited the company’s website, but now it is easy for them to see what the firm has to offer.
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