As a trusted advisor in London office space real estate, McCalmont-Woods provides a specialised, highly professional service. They tasked Codastar with maximising the marketing power of their social media presence.
Taking advantage of Codastar’s complete social media package offer running this month, McCalmont-Woods had clear objectives for presenting a uniformly attractive professional face across the web.
With consistent branding, McCalmont-Woods now make a strong impression online and on social media. Their Google+, LinkedIn, Twitter and YouTube pages all share a banner image that clearly and effectively communicates the nature of the firm’s business (in four words!) and highlights their contact details. If you were to land on any of these pages, even the quickest of eye darts would be enough for the firm’s message to get across.
It is important to have all these social profiles set up for the firm. The Google+ and YouTube pages feature links to the main company website and the other social media accounts. YouTube videos also appear on the Google+ profile (if the firm’s time and effort has gone into producing the content then it might as well appear in as many places as possible).
This creates an intersection of online traffic for the company. As the social media presence is consistent and fine-tuned to highlight what McCalmont-Woods offer specifically, everything works to match their services with potential clients.
Codastar have ensured that the popular online social media tools are working effectively as points of access to McCalmont-Woods, steering potential clients in their direction. The right people are finding their pages …and staying on them.
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