eBay is increasingly advertising itself as a kind of online shopping mall that shoppers can explore, and selling itself (like a shopping mall) as somewhere where people can do all of their shopping in one place. In this context it is important for online retailers to have an eBay ‘storefront’ in addition their own commercial website, and existing eBay sellers need to look more like shops than individuals. Both need to think about a distinctive image for their eBay storefront as much as a shop in a physical mall might.
Cavalier Matters is a charitable organization offering advice and support for Cavalier King Charles Spaniel owners. They asked Codastar to design an eBay store for them that would stand out and firmly establish the charitable nature of the shop.
We created a storefront that preserved the smooth design and colour scheme of the Cavalier Matters website. To this we added some of their imagery to give the eBay store some character (if people are looking for gift ideas in the store, somehow a little cartoon spaniel wearing a crown seems to say ‘you’ve come to the right place.’) Brand identity intact; eBay customer base tapped: check!
Arriving on the store’s homepage, shoppers see a bold and well positioned introductory message establishing that all proceeds go to charity. We provided a sidebar to appear throughout the store that includes bold calls to action to view customer feedback, visit the shop and donate to the charity through PayPal.
In designing the eBay store we made sure that all the categories of information were created and completed properly – from the types of items the shop sells to information about Cavalier Matters and making a purchase. Buttons across the top of the storefront take users to shop pages with information on payment, shipping, returns…
Setting these up makes this information far easier to find than on a normal eBay seller page – where it is fragmented and split between individual item listings and the seller’s profile. Here all the information a buyer needs is easily accessible, no matter the customer’s point of entry or their different requirements for more information.
In changing the design from the eBay standard, the most important thing we could do for Cavalier Matters was to ensure their identity and the nature of their organization was clear for eBay customers.
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