There’s been a great deal of debate among SEO professionals over the past few months about just how much search engines pick up on “social signals” when determining the authority, relevance and most importantly overall rankings of websites.
Posts By: Codastar
The importance of analysing user experience
Companies we speak with usually understand what they need from an online marketing strategy. They want a well designed website, consistent and branded social media channels, a sound SEO and web marketing plan as well as good quality content and these are all things which are vital to maintaining a strong and consistent brand online…
Facebook launches business guide
Facebook has launched an official guide for businesses hoping to make the most of the social network. Despite Facebook allowing businesses to sign up for pages and buy ad space for some time now, last week it set up Facebook for Business, a dedicated area containing information and how-to advice about setting up pages, ads…
Do you need to set up a Google+ page for your business?
Google unveiled its new social network, called Google+ or Google Plus, back in June but until now only individuals could sign up and use it. Well, a few weeks ago Google+ became open for businesses to sign up and claim their pages too, so it’s important for those building an online presence to understand how…
8 Top tips for YouTube small business marketing
YouTube is an ideal platform for businesses of all sizes because it’s easy to use, free and has a huge audience and active community. Many large companies use YouTube really well as part of their online communications strategy. But don’t be intimidated if you own a small or medium sized business, because with the right…
How Google finds and responds to duplicate content
In the past we’ve discussed the importance of unique online content across websites, because if you duplicate any kind of content Google will be able to find it and could penalise your site in search rankings. But just how does Google find and respond to this kind of duplicate content?
What squeeze pages are and why they matter to online marketing
What are squeeze pages? Squeeze pages can differ depending on which web team has created them, but they are often single pages which have been made to gather opt-in email address details from visitors. Here’s an example of a squeeze page:
How to optimise headlines for better SEO
When we talk to businesses about writing headlines, whether it’s for a section of their website, a blog post or a press release, we often find that people want to use far too many words. Yes, it’s important that anyone visiting your website or reading your copy is correctly informed, but the shorter, snappier headlines…
What are QR codes and why are they important for businesses?
QR (or Quick Response) codes have been appearing in more and more places over the past few month, however, they’re not just quirky barcodes, in many ways it’s important that your business understands them and how they might be useful to you.