Unfortunately, the majority of us can’t put together smash viral hits overnight a la “Gangnam Style” (which is now currently the most watched video on YouTube), however, no matter what your business (or dance style!) you can still be a video success – especially so when it comes to being ‘pinteresting’ on Pinterest.
Here are our top 5 ways of making the ultimate in shareable video content on the internet.*
*panic not, dear readers! None of them involve crazy dancing. At all. In the slightest.
#1. Unique Content.
One of the most unique aspects of Pinterest is, well, itself. It has a unique branding and image, and on the large part, a unique band of users too. Try to refrain from posting content to Pinterest that has already been reeled out on Youtube (you can share content of course, but don’t let it be the be-all-and-end-all of your campaign).
By providing unique content and video campaigns that are solely for the use of Pinterest users, your brand will create a group of users that will follow you specifically to see what you have to say/see/do on a regular basis.
Create specific Pinterest campaigns that are only advertised on other networks (“Did you know we have a Pinterest page/competiton? *URL*”) but only used and promoted fully onsite.
#2. Video Pin Boards.
An easy trap to fall into is to create one generic video board entitled “videos” within your Pinterest profile. It is safe to say that this is best avoided at all costs. Be specific in your boards and tags, pairing themes and like-minded content with keyword rich descriptions.
Users are far more likely to click on boards entitled “Our latest Customer Cocktail Creations (videos)” or “Company Charity Challenges!” instead of just”Company Videos” which sounds corporate, boring and unimaginative. If you find you don’t have enough content to pair together – then this is a perfect opportunity to start creating even more to fill up your boards!
#3. Thumbnails Images.
We, as humans, are a sucker for an inspiring image or a perfect photo – and the use of such is no different on Pinterest. Pinterest in itself is all about imagery and video – so don’t forget the use of yours.
Create eye-catching images to accompany your videos, as one of the first things people see it will draw people in and increase your chances of pins and click-throughs.
#4. Ease of Pinning/Re-Pinning.
Much like every other social network, the essence of sharing largely depends on the ease of doing so.
When including ‘share’ options on your videos (as well as content and website), always remember to have a “pin this” social sharing button. As well as this; include a call-to-action at the end of your videos, such as “pin this video to Pinterest” to encourage users to share your content.
The most effective way to increase social sharing and build social momentum and pins is to interact and repin other videos. Network and build connections with similar businesses (who are not in direct competition of course) such as a florist to a well known wedding venue, or a vineyard to a well known food/drink blogger. By interacting with others you increase your own coverage on the network, encouraging others to follow suit and share yours in return.
Remember; Pinterest has generated more direct social sales than Facebook this year alone, and with more than 23 million unique visitors in July 2012, without a video strategy on this super-strong social network; you really are missing out.