The rise of social commerce

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Social commerce is basically the use of social networks like Facebook and YouTube to talk about and ultimately sell products. It can include many different things, such as customer ratings and reviews, referrals and social shopping tools. The term has been used for several years within the online industries but only in the past year…

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Facebook pages to become more social

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Last week, Facebook announced a number of changes to the design and functionality of Facebook pages. Although not all of these updates will be available until the beginning of March, it’s important that brands and organisations are aware of the changes and how they will affect the way they use Facebook and interact with users. After…

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