Analytics for Social Media.

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You probably already use Analytics and are familiar with its outlay, and the pro’s for using such a tool. But did you know the Social benefits you can get from it too? With Social Media being an increasingly important marketing channel, measuring your results is something your business can simply not do without. 

Google Analytics adds social engagement stats

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Google Analytics is an invaluable tool used by individuals and businesses in order to see exactly how their website is performing. From how many clicks a specific link gets each day to what people are searching for, Google Analytics is a very comprehensive tool and can provide you with a large amount of data. Therefore,…

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Measuring Your Social Media Data

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Its everywhere, everyday, and the topic of every conversation: Social Media. No doubt your company has a strategy for it, but is it working effectively? Do you really know what is happening past clicking the send/tweet/share buttons? As with all aspects of marketing, unless you measure your efforts, you are taking a virtual stab in…

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Social media management tools: What is HootSuite?

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This is the second post in a series about how to effectively manage your social media assets. This week we’re going to be exploring the basics of online management tool HootSuite. Like TweetDeck it lets you access different social networks all in one place and updates instantly, so you can keep on top of everything…

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