There is no escaping it – keyword research is one of the most vitally important parts of your SEO marketing campaign, and it is one of the most common areas that corners are cut, having a massive impact on your search strategy. Without research, you could be targeting the wrong keywords altogether, or maybe not…
Posts Tagged: search marketing
How to optimise headlines for better SEO
When we talk to businesses about writing headlines, whether it’s for a section of their website, a blog post or a press release, we often find that people want to use far too many words. Yes, it’s important that anyone visiting your website or reading your copy is correctly informed, but the shorter, snappier headlines…