The Impact of SEO: A Case Study – Smart Inventory Service

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The work we are doing for London/south east property inventory firm Smart Inventory Service makes an excellent case study for the importance of SEO in designing a website: Since Codastar re-made our website and started a SEO and PPC campaign we have noticed a huge increase in visits to our website and last month had…

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Touch Down! Pay-Per-Click Landing Pages

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Pay-per-click advertising is a formidable tool for getting your business and products to appear in users’ search results. Firms spend thousands of pounds a month on running these campaigns – they’re that valuable for generating business. That is, they’re that valuable if they’re effective. An awful lot of PPC campaigns fail because the company sets…

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