There is no escaping it – keyword research is one of the most vitally important parts of your SEO marketing campaign, and it is one of the most common areas that corners are cut, having a massive impact on your search strategy. Without research, you could be targeting the wrong keywords altogether, or maybe not…
Posts Tagged: PPC
The Impact of SEO: A Case Study – Smart Inventory Service
The work we are doing for London/south east property inventory firm Smart Inventory Service makes an excellent case study for the importance of SEO in designing a website: Since Codastar re-made our website and started a SEO and PPC campaign we have noticed a huge increase in visits to our website and last month had…
Touch Down! Pay-Per-Click Landing Pages
Pay-per-click advertising is a formidable tool for getting your business and products to appear in users’ search results. Firms spend thousands of pounds a month on running these campaigns – they’re that valuable for generating business. That is, they’re that valuable if they’re effective. An awful lot of PPC campaigns fail because the company sets…
How to Get the Most from your Landing Page
Its a tough time out there, financially speaking. Campaigns are cut, budgets belted, and “money management” seems to be on the tips of everyone’s tongues at the monthly meetings. In the past, websites were built, and clicks were sent directly to the homepage of said site. Nowadays, companies invest thousands of revenue into tailored and…
The Impact of Voice Search on Your SEO
With over 4million iPhone 4s’s sold in the first 3 days of release (and iPhone 5 just around the corner) Siri and Voice search is now in the hands of a huge base of your clientele. Siri and similar are expanding onto other platforms and devices at an alarming rate, so with Voice Search being…
Is Your Marketing Strategy ‘fit’ for 2012?
As another new year begins, so does the competition for your money. The “Sales” are in full swing in retail sector, Loan and Credit Card pleas from the Financiers , and the leisure industry have stepped up their annual “New Year New You” campaigns. So amidst all the chaos and furor, how does your company measure up? Is…
Google PPC vs. Facebook PPC -What’s the best advertising option?
We’re often asked whether Google Pay Per Click (PPC) advertising or Facebook Pay Per Click advertising is more effective. Although we prefer Facebook PPC on the whole, there are many advantages and disadvantages of both, so here’s a rundown of some of the key points that you and your web team need to bear in…