A major trend in web design is to have a very clean and simplistic home page with minimal text content. Instead the focus is on large typography, pictures, video content and large icons that lead the user to other sites and pages. Although this style is visually very appealing, it’s important to remember that Google…
Posts Tagged: online content
How many pages should your website have?
When we help clients to set up their websites we are often asked how many pages it’s best to have, whether they should keep things minimal with a handful of pages, or add lots more information with ten or more! There’s really no sure-fire answer to how many pages your website will need, but there…
How to Get the Most from your Landing Page
Its a tough time out there, financially speaking. Campaigns are cut, budgets belted, and “money management” seems to be on the tips of everyone’s tongues at the monthly meetings. In the past, websites were built, and clicks were sent directly to the homepage of said site. Nowadays, companies invest thousands of revenue into tailored and…
Is Affiliate Marketing Right For You?
The affiliate marketing model is a method whereby one business rewards another business for sending them customers, visitors, and/or sales. The reward usually consists of a percentage of said sale, namely in the form of commission. In the right markets, there is great potential to make a lot of money – but is it right for…
The Importance of E-Marketing
Is your Email Campaign Having a Mid-Life Crisis? There are hundreds of ways to communicate in today’s digital society, and with ’email’ turning 40 this year, many companies have let their e-campaigns slip whilst focusing on the more ‘with it’ online channels. However with 60% of companies sending over 500,000 emails each month (Email Marketing…