The world of digital marketing has become increasingly competitive over the past few years, and as of late it has taken its biggest hit yet. Not from other agencies of course. Oh no. There has been a disturbance in the force. Google have gone to the dark side, and on top of their ever changing…
Posts Tagged: keyword targeting
Touch Down! Pay-Per-Click Landing Pages
Pay-per-click advertising is a formidable tool for getting your business and products to appear in users’ search results. Firms spend thousands of pounds a month on running these campaigns – they’re that valuable for generating business. That is, they’re that valuable if they’re effective. An awful lot of PPC campaigns fail because the company sets…