As a global financial services firm it’s essential that bfinance maintain client trust and loyalty. Their social media presence has to make clients old and new feel valued by the firm while clearly demonstrating their professionalism, skills and expertise.

Codastar designed a set of Google+ profile pages for the firm. As people are accessing bfinance globally, it was important to set them up with Google+ pages that would be relevant to overseas visitors. Thus we have bfinance (general), bfinance UK and bfinance France. The main profile gives contact details for UK, European and American offices, while the dedicated France and UK profiles have detailed contact information with the office locations tagged in Google Maps (another way clients will find them in a search).

We created stylish and professional banner images to head each profile. These include a succinct yet full description of the business and some sleek imagery to set the right tone. They also incorporate the firm’s distinctive logo, respecting bfinance’s tight branding consistently (an absolute must, as now everything is so unified that all the reports bfinance publish match the design and imagery of the pages).

Those regular reports and bfinance’s professional YouTube videos are posted on the Google+ profiles, ensuring the image the firm presents of itself is not static but constantly updating and producing new insights and advice for clients.

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