The Beginner’s Guide to Responsive Web Design

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Ipads, Iphones, Kindles, Netbooks, Laptops, Blackberries, even Google Glass – the number of devices we have and use in day to day life is growing by the minute. With 70% of users giving up on non-responsive websites within seconds, how can we prepare websites to fit ALL the specification of all the gadgets of today,…

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10 Useful home page design tips

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Many different online publications and web design agencies publish “rules” about the best ways to design a business’ website. However, it’s often not that simple and what might work for one company may not fall in line with the overall brand or objectives of another. So, we’ve written up a list of 10 useful tips…

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Minimal website design and higher Google rankings

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A major trend in web design is to have a very clean and simplistic home page with minimal text content. Instead the focus is on large typography, pictures, video content and large icons that lead the user to other sites and pages. Although this style is visually very appealing, it’s important to remember that Google…

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The importance of analysing user experience

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Companies we speak with usually understand what they need from an online marketing strategy. They want a well designed website, consistent and branded social media channels, a sound SEO and web marketing plan as well as good quality content and these are all things which are vital to maintaining a strong and consistent brand online…

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Tag Clouds: All you Need to Know

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When you visit a website, do you see a list of seemingly random keywords and phrases in different fonts and colours?  That is what is known as a ‘Tag Cloud’. A Tag (according to Wikipedia) is“a (relevant) keyword or term associated with or assigned to a piece of information (e.g. a picture, article, or video…

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How to Get the Most from your Landing Page

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Its a tough time out there, financially speaking. Campaigns are cut, budgets belted, and “money management” seems to be on the tips of everyone’s tongues at the monthly meetings. In the past, websites were built, and clicks were sent directly to the homepage of said site. Nowadays, companies invest thousands of revenue into tailored and…

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A New Social Look for Chalet 11: Facebook Page Design Review

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After a complete renovation at this boutique Ski Resort, the team at Chalet 11 came to Codastar looking for a new image for their Social side – specifically; their Facebook page. The Chalet at 11° East is a luxury, exclusive ski resort in Austria, and naturally wanted their Facebook page to reflect their upmarket image….

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How to optimise headlines for better SEO

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When we talk to businesses about writing headlines, whether it’s for a section of their website, a blog post or a press release, we often find that people want to use far too many words. Yes, it’s important that anyone visiting your website or reading your copy is correctly informed, but the shorter, snappier headlines…

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Is Your Marketing Strategy ‘fit’ for 2012?

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As another new year begins, so does the competition for your money. The “Sales” are in full swing in retail sector, Loan and Credit Card pleas from the Financiers , and the leisure industry have stepped up their annual “New Year New You” campaigns. So amidst all the chaos and furor, how does your company measure up? Is…

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