While companies of all sizes have been realising the increasing business potential of social media, SEO and online marketing, email marketing is also on the rise. It’s important not to overlook the basic email as both a broadcasting and promotional tool. As long as you constantly review what you’re sending to your clients, customers or…
Posts Tagged: social media
How to merge Facebook pages
If various people or agencies have helped you set up a social media presence for your business over the last few years, you may find yourself with more than one Facebook page. You then have to make a decision which to use, which can be irritating if both have a dedicated following. So, we suggest…
Setting up a Linkedin company page
In May we explored five ways for you to make the most of Linkedin, the biggest professional social network for businesses and individuals alike. We discussed ideas such as showcasing your services and getting your own personal URL. However, there are now even more options when it comes to representing your company on Linkedin and…
Social media management and integration
When we first talk with clients about using social media, they often worry they would need to be updating their social media accounts individually, even if they want to post the same information on all of them. However, this isn’t necessarily the case. There are plenty of ways to link up your accounts, so if…
Google Analytics gets real time statistics
Google’s extremely popular suite of measurement tools, Google Analytics, has had a number of revamps over the past few months, most notably with the introduction of real-time statistics and figures that give you instant information about who’s visiting your website and how they’re engaging with your social media content.
Payvment: Understanding Facebook commerce options
Many businesses with Facebook pages write about the products and services that they offer on the social network so fans can find out more about their companies. They then include links through to their external websites, so if someone wants to find out more or even purchase something, they can do so quickly and easily….
How many social networks do you need?
The launch of Google+ a few weeks ago had many individuals and businesses wondering whether they really needed to sign up to another social network. So how many social networks do you really need to be signed up to and actively using?
Facebook pages can now be tagged in photos
Ever since Facebook introduced new features for Pages back in February, such as liking other pages and adding new photo strip functionality, even more gradual developments have been implemented. One feature that’s particularly noteworthy is that Pages can now be tagged in personal or page status updates as well as photographs. For example, from my…
How many pages should your website have?
When we help clients to set up their websites we are often asked how many pages it’s best to have, whether they should keep things minimal with a handful of pages, or add lots more information with ten or more! There’s really no sure-fire answer to how many pages your website will need, but there…