There are thousands of brands and organisations currently using social media as part of their day-to-day communications or even customer service activity. Some are just testing the waters with a dedicated Facebook page, whereas others are successfully utilising all kinds of online tools. However, there are still many that are a little apprehensive about integrating…
Posts Tagged: social media
Changes to advertising guidelines could affect online marketing
Changes to the Advertising Standards Authority’s (ASA) remit means that advertising and marketing guidelines which perviously governed offline communications could change the way brands and organisations act and communicate online. The Committee for Advertising Practice (CAP) lays down rules for many different brands and organisations to follow and they’re often referred to as the CAP…
How to make your website more social and SEO friendly
There are plenty of steps you can take to sign your company up to a range of social platforms. Maybe you think your customers would appreciate seeing regular blog posts, or a Twitter stream detailing everything your organisation is currently up to. However, it’s important to see the bigger picture when it comes to online…
Why your business needs WordPress
There are lots of different options if you want to create a website for your business. However, WordPress is the most popular web publishing software because it’s easy to use, it’s very SEO friendly and most importantly it looks professional. Many people see WordPress as a blogging platform when really it’s often used to build…
How to make a Facebook page stand out
As of January 2011, Facebook has more than 500 million active users and that figure grows everyday. Therefore, it’s more important than ever for brands and organisations to have a strong presence on a dedicated Facebook page. However, with more companies realising this potential and setting up their own pages, it’s also important that yours…
ISBA launches social media guide for online advertisers
This week the Incorporated Society of British Advertisers (ISBA) launched a Social Media Guide that will offer advice about how to make the most of social media and leverage it into current online activity. The guide will certainly be useful for brands, organisations and individuals alike that understand the benefits of social media but are unsure…
Top tools for blogger outreach and online PR
Whether you want to outreach your products and services to particular bloggers, or just want to see who’s out there talking about you, it’s important you know how to look for blogs and then how to judge if they’re relevant. There are countless ways of finding blogs, whether it be through someone’s Twitter page, forums…
The rise of social commerce
Social commerce is basically the use of social networks like Facebook and YouTube to talk about and ultimately sell products. It can include many different things, such as customer ratings and reviews, referrals and social shopping tools. The term has been used for several years within the online industries but only in the past year…
Facebook pages to become more social
Last week, Facebook announced a number of changes to the design and functionality of Facebook pages. Although not all of these updates will be available until the beginning of March, it’s important that brands and organisations are aware of the changes and how they will affect the way they use Facebook and interact with users. After…