How to optimise headlines for better SEO

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When we talk to businesses about writing headlines, whether it’s for a section of their website, a blog post or a press release, we often find that people want to use far too many words. Yes, it’s important that anyone visiting your website or reading your copy is correctly informed, but the shorter, snappier headlines…

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Is Your Marketing Strategy ‘fit’ for 2012?

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As another new year begins, so does the competition for your money. The “Sales” are in full swing in retail sector, Loan and Credit Card pleas from the Financiers , and the leisure industry have stepped up their annual “New Year New You” campaigns. So amidst all the chaos and furor, how does your company measure up? Is…

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How to make your video content SEO friendly

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To ensure your content ranks highly in Google and has been fully optimised for search, it’s important to not just concentrate on text, keywords and blog posts, but to think about how you can make your videos SEO friendly too. Not only will your videos show up when people search within YouTube, they also appear…

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Google doesn’t like aging websites

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Search engine optimisation (SEO) is a crucial consideration for any business or brand that has a website. SEO actions aims to get your online assets rank as highly in Google as possible for the range of searches relevant to your business, which is vital to drive more people to your website and ultimately grow your company.

Consider your website standard before any SEO

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Last week we wrote a post about the importance of updating elements on older websites in order to work your way further up Google rankings. However, it’s not just about ticking all the boxes when it comes to picture tags and CSS, the user experience is really important too and something websites both new and…

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How to optimise images for search

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When many companies consider building their online presence they put a lot of focus on the words they’re using on their blogs and websites. It’s important to carefully select keywords and work them into text in order to help rank highly in Google when people come to search for related terms. However, although these words…

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How to make your website more social and SEO friendly

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There are plenty of steps you can take to sign your company up to a range of social platforms. Maybe you think your customers would appreciate seeing regular blog posts, or a Twitter stream detailing everything your organisation is currently up to. However, it’s important to see the bigger picture when it comes to online…

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