How Google Social Search is Impacting your Marketing Strategy

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We wrote a little while ago about the impact of the new Google “Search Plus Your World” will have as an on your marketing strategy, but today we wanted to look a bit closer at how Social Search in particular is affecting your longer term plan and overall affecting your potential revenue as a business.

5 Things you Need to Know about New Google Search:

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With a new revamp from our friends over at Google and their launch of “Search Plus Your World”, this newest update has faced mixed reviews from the public. But what has actually changed, and how does this impact your online marketing? Check out the 5 things you need to know about their latest update:

The Art of Successful Link Building:

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When talking with Online Marketing Agencies, two words continually crop up amidst the jargon and tech talk, two which are seemingly otherwise overlooked and undervalued when preparing an ongoing strategy: “Link Building”. But what does this elusive term really mean?

8 Top tips for YouTube small business marketing

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YouTube is an ideal platform for businesses of all sizes because it’s easy to use, free and has a huge audience and active community. Many large companies use YouTube really well as part of their online communications strategy. But don’t be intimidated if you own a small or medium sized business, because with the right…

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Is Your Marketing Strategy ‘fit’ for 2012?

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As another new year begins, so does the competition for your money. The “Sales” are in full swing in retail sector, Loan and Credit Card pleas from the Financiers , and the leisure industry have stepped up their annual “New Year New You” campaigns. So amidst all the chaos and furor, how does your company measure up? Is…

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The Importance of E-Marketing

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Is your Email Campaign Having a Mid-Life Crisis? There are hundreds of ways to communicate in today’s digital society, and with ’email’ turning 40 this year, many companies have let their e-campaigns slip whilst focusing on the more ‘with it’ online channels. However with 60% of companies sending over 500,000 emails each month (Email Marketing…

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Analysing your Analytics

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It is well renowned in today’s digital market that to any organisation, consumer analysis is crucial to building a successful marketing and sales strategy.  But with a recent study by Marketing Week showing that a shocking 29% of marketers admitting to making fewer than a quarter of their decisions based on facts and data, are…

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Consider your website standard before any SEO

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Last week we wrote a post about the importance of updating elements on older websites in order to work your way further up Google rankings. However, it’s not just about ticking all the boxes when it comes to picture tags and CSS, the user experience is really important too and something websites both new and…

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Changes to advertising guidelines could affect online marketing

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Changes to the Advertising Standards Authority’s (ASA) remit means that advertising and marketing guidelines which perviously governed offline communications could change the way brands and organisations act and communicate online. The Committee for Advertising Practice (CAP) lays down rules for many different brands and organisations to follow and they’re often referred to as the CAP…

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