When talking with Online Marketing Agencies, two words continually crop up amidst the jargon and tech talk, two which are seemingly otherwise overlooked and undervalued when preparing an ongoing strategy: “Link Building”. But what does this elusive term really mean?
Posts Tagged: google
Do you need to set up a Google+ page for your business?
Google unveiled its new social network, called Google+ or Google Plus, back in June but until now only individuals could sign up and use it. Well, a few weeks ago Google+ became open for businesses to sign up and claim their pages too, so it’s important for those building an online presence to understand how…
How Google finds and responds to duplicate content
In the past we’ve discussed the importance of unique online content across websites, because if you duplicate any kind of content Google will be able to find it and could penalise your site in search rankings. But just how does Google find and respond to this kind of duplicate content?
Google and CAB to help your business stay safe online
Google has recently teamed up with the Citizens Advice Bureau to launch a new campaign to help both individuals and businesses stay safer online by giving them all kinds of tips and guidance.
Google doesn’t like aging websites
Search engine optimisation (SEO) is a crucial consideration for any business or brand that has a website. SEO actions aims to get your online assets rank as highly in Google as possible for the range of searches relevant to your business, which is vital to drive more people to your website and ultimately grow your company.
What is Google remarketing and why is it important?
According to Google Adwords, remarketing is a feature of Internet-based advertising. Basically, it allows you as a brand, company or advertiser to display adverts across the Google display network to users who have previously visited your website. For instance, if someone has viewed a section of your website that details and sells your top services,…