Many companies realise the importance of social media, but don’t know where to start when it comes to thinking about which platforms they’re going to use and how they’re going to use them.
Here at Codastar we believe that you can tailor your social media content to suit your needs and we’ve collected together some examples of how different organisations big and small use their social media platforms.
Today we’re particularly looking at how Twitter can be used as a customer relations and service or product promotions tool. The great thing about these suggestions is they can be tweaked and expanded upon depending on your specific business needs and the services you offer your customers and other companies.
Customer Relations
Who should you follow: Your current customers and anyone you see as a potential customer.
What kind of content should you create: Content that’s relevant to customers, like tips and company information.
Who should you engage with: Answer questions people may have, respond to any mentions of your company.
Mobile phone and network provider O2 has a Twitter stream called @O2 which serves a lot of different purposes, particularly answering customer queries and picking up on mentions of the brand:
