In the past we’ve discussed the importance of unique online content across websites, because if you duplicate any kind of content Google will be able to find it and could penalise your site in search rankings.
But just how does Google find and respond to this kind of duplicate content?
What are squeeze pages?
Squeeze pages can differ depending on which web team has created them, but they are often single pages which have been made to gather opt-in email address details from visitors.
Here’s an example of a squeeze page:
When we talk to businesses about writing headlines, whether it’s for a section of their website, a blog post or a press release, we often find that people want to use far too many words.
Yes, it’s important that anyone visiting your website or reading your copy is correctly informed, but the shorter, snappier headlines often get people’s attention much more, making visitors more likely to read on. And, these shorter headlines also have big benefits when it comes to search engine optimisation and how Google and Google News treats your content.
QR (or Quick Response) codes have been appearing in more and more places over the past few month, however, they’re not just quirky barcodes, in many ways it’s important that your business understands them and how they might be useful to you.
There are so many opportunities for small businesses to really make an impact online, whether it’s through a well designed website, regularly updated Facebook page or portfolio full of great work.
We’ve worked with all kinds of businesses, from not-for-profit organisations to retailers to service providers to help them improve their online presence.
So, we’ve collected together some top tips about getting started and most importantly, protecting your online reputation so you don’t rush into anything or make any mistakes.
Google has recently teamed up with the Citizens Advice Bureau to launch a new campaign to help both individuals and businesses stay safer online by giving them all kinds of tips and guidance.
A lot of companies are now present on social media channels, particularly Facebook, Twitter and Linkedin.
Some larger companies have a dedicated social media manager, in others the marketing team will send updates and engage with the community and in smaller businesses the managing director or one of the regular employees might tweet, update and talk to customers online instead.
However, it’s not just your company’s social media presence you need to consider, but what your other employees are saying on their personal online channels, even if they have nothing to do with the way your company engages online.
A few months ago we wrote about the importance of viewing Facebook as your referral network. In this way a Facebook “like” is really important, as it shows even more people that certain users endorse your company and recommend you, driving even more referrals and business in the long run.
Many Facebook users also view the amount of “likes” your page has as an indication of how well you’re doing. Although most small businesses aren’t expected to have as many “likes” as companies like Coca Cola, people still expect your customers past and present to “like” a page, so it’s important you do everything you can to try and drive this number up.
We’ve collected together some of the best ways to increase the amount of “likes” you have on your Facebook business page:
When it comes to integrating an online or social media plan into your current communications strategy, it’s important to set targets, get high numbers of friends and followers and make sure everything you do online is consistent with what you’re doing offline too.
However, because some businesses are trying so hard to do well online, their efforts can seem a little forced and too corporate at times. After all, the whole idea behind social media is that it’s social, personable and allows people to connect! So if you have a solid plan, high numbers but no engagement, then it might not be worth the effort.
So, here are some ways you can make your brand more friendly, which in turn will make it more appealing to more people.
