Codastar's Blog for The Best Web Solutions and Strategy

Posted June 24th, 2011 by Codastar & filed under Codastar News.

Companies we speak with usually understand what they need from an online marketing strategy. They want a well designed website, consistent and branded social media channels, a sound SEO and web marketing plan as well as good quality content and these are all things which are vital to maintaining a strong and consistent brand online and generating business on the web.

However, it’s important to remember that just because you think something works or looks good, it doesn’t mean that all of the visitors to your website will agree. They might not understand quickly enough that your busines is what they’re looking for, they could be a lot more confused than you think when it comes to navigating your site, they might be endlessly searching for contact details or simply don’t like what they see.

Knowing this kind of information is fascinating, important and the next step in evolving your website.

A heat map showing mouse movements

Posted August 11th, 2011 by Codastar & filed under Codastar News.

Facebook has launched an official guide for businesses hoping to make the most of the social network.

Despite Facebook allowing businesses to sign up for pages and buy ad space for some time now, last week it set up Facebook for Business, a dedicated area containing information and how-to advice about setting up pages, ads and sponsored stories, as well as adding plug-ins and apps to external websites.

The social network hopes this will help businesses who haven’t already signed up to Facebook to start using it more (check out out Top 10 reasons why your business needs Facebook right now!) or give more value to those who are using it already.

Posted May 9th, 2012 by Adam & filed under Codastar News.

With an influx of mediums and technologies, we are swamped with ways to market to our potential customer base, the list is becoming endless. Email, Twitter, Linked In, Radio, et al. However, there may be one area you are missing that is more obvious than most. Did you know that one of the most effective ways to engage with your existing and potential client base is via text message? Read more »

Posted March 1st, 2012 by Adam & filed under Codastar News.

Images and photos (although still important and relevant) are very much a thing of the past in today’s digital age – with video and the use of You Tube ranking number 1 for important content – with 24 hours of video uploaded every minute, and 2 billion videos being watched each day.

But how do you put together video content that really makes a difference and engages your audience? Here are some Do’s and Don’ts when considering video content for your business and brand:

Posted February 29th, 2012 by Adam & filed under Codastar News.

In the space of just three years, mobile’s proportion of web traffic has grown by more than 1,200%. If you take into consideration that this figure doesn’t include the use of tablets (therefore it realistically being significantly higher and on the rise month on month) the importance of these figures speak for themselves.

If you don’t maximise your SEO effectively, and target your marketing to/at your Mobile Market, you are undoubtedly missing out. Read more »

Posted February 28th, 2012 by Adam & filed under Codastar News.

Pinterest is the fastest up and coming social platform on the webisphere today (On no! Please not another one we need to keep up with I hear you say..), becoming a booming success almost overnight, but what actually is Pinterest? And how can it benefit you and your business?

We’ve put together some key points and explanations to guide you along your way in becoming a Pinto-Pro.

Posted February 16th, 2012 by Adam & filed under Codastar News.

When it comes to Social Networking, it is safe to say that Linked In does get the least publicity, and in comparison to the Twitter’s and Facebook’s of the world, I think we are all a little guilty of neglecting it somewhat.

But with 122 million members, and a recent study showing that 22.5 million uses platforms such as Linked In to discover a new brand or company, and to learn about these brands and their products, that is a lot of opportunity that could be passing you by.

Here are some quick pointers to make sure you are in the right direction to getting the most from your Linked In experience:

Posted February 7th, 2012 by Adam & filed under Codastar News.

Here at Codastar, we tend to stand on the more professional side of the social media circle, but with Facebook rolling out their mandatory timeline to everyone’s personal profile over the next few weeks, and Founder Mark, fellow Marketers, and Social Media Moguls talking of nothing else, we just had to join the conversation!

So, before the chances hit your page, here is your chance to swat up on whats new and how they will affect your profile and the bigger picture. Check out our Top 6 Updates you’ll need to know before it hits your screens: Read more »

Posted February 3rd, 2012 by Adam & filed under Codastar News.

When you visit a website, do you see a list of seemingly random keywords and phrases in different fonts and colours? That is what is known as a ‘Tag Cloud’.

A Tag (according to Wikipedia) is“a (relevant) keyword or term associated with or assigned to a piece of information (e.g. a picture, article, or video clip), thus describing the item and enabling keyword-based classification of information…. A tag cloud is a visual depiction of the tags (topics) on a website”

In laments terms, tags are like category labels, much like sections on an online media store. They help you find similar articles, posts and blogs that have something in common. Tags are usually listed alphabetically, Read more »

Facebook launches business guide

How to Get Results from Text Message Marketing

Maximising your SEO for Mobile Search

Tag Clouds: All you Need to Know

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