Hashtags on Facebook explained

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Hashtags on Facebook

After a recent episode of the Game of Thrones series on HBO generated 1.5 million mentions on Facebook, it seems almost a perfect time for the social network to roll out hashtags across the board following in the footsteps of Twitter, Instagram, Tumblr and Pinterest. This new introduction will allow users, businesses and brands to interact and track conversations (providing they are made by public pages) and get an idea of the bigger conversational-picture.

Facebook’s Greg Lindley wrote:

“Every day, hundreds of millions of people use Facebook to share their thoughts on big moments happening all around them. To date, there has not been a simple way to see the larger view of what’s happening or what people are talking about.”

What does this mean for business? How will this impact social sales and marketing strategies? Codastar investigates. Read more »

Everything You Need to Know About: Twitter Advertising.

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Now Twitter has opened up its advertising there is a lot of chitter-chatter on the webisphere wondering what it is all about. How does it work? How do we set it up? Where do we begin?

In the words of Bob Marley; “Don’t worry, ’bout a thing….” -we have the low-down right here for you with everything you need to know about Twitter Advertising. Read more »

5 Things Your Nanna Could Teach You about Social Media ‘Netiquette’.

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We all love our grandparents, and they all taught us a thing or two growing up. How we shouldn’t bite our nails, how carrots help us see in the dark, and how finishing our dinners will make us big and strong! (Not all of them are strictly true, but still….)

With the talk of late of Politicians causing ever the uproar by commenting rudely on fellow colleagues and constituents, and many a footballer putting their over-priced football boots right in it, we decided here at Codastar it was time we reflected on our childhood lessons and help these poor people out.

We’ve delved into the internet (and around the office) to put together our top tips on how to improve your social media ‘netiquette’, by remembering the cries and catchphrases of our younger days, and how to keep your social platforms (be them personal or professional) squeaky clean.

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Understanding Google News and creating a News Sitemap

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Most people who use the internet for information on a daily basis know what Google News is. They check it for all kinds of news, whether it’s a big, global iPhone announcement or a small local event in their home town.

But how do you get your content to show up on Google News and why is it so important?

Google_news_logo

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Facebook changes Places and gives users more control

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Facebook has made a number of changes to its services and features over the past week which, according to specialist blog All Facebook, will mainly have an impact on the way Places and location-based updating will work and also how users share content with one another.

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Emails are still important

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While companies of all sizes have been realising the increasing business potential of social media, SEO and online marketing, email marketing is also on the rise.

It’s important not to overlook the basic email as both a broadcasting and promotional tool. As long as you constantly review what you’re sending to your clients, customers or potential customers and it’s not irritating or spam, then there can be a lot of benefits and rewards tied to email marketing.

We came across a post over on the Econsultancy blog which was full of infographics and information about email marketing and how best to approach it. We’ve collected some of our top tips from the article in this blog post for you, to make the most of email marketing and make sure your messages aren’t just being disregarded as spam.

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4 New Google services and why they matter

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One of the great things about online search giant Google, is just how innovative they are. It’s clear that all areas of the company are constantly striving to bring more products and services to its users, as well as continually improving the way everything currently already works.

There are new services added to Google’s offering weekly and a fresh set of rumours about the company’s next steps daily!

So, we’ve picked our top four new features and have explored why they matter to you. Some have been implemented recently and others are just being trialled and rolled out to only a select few users.

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How to make Facebook your referral network

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Do you depend on referrals from word of mouth and other kinds of recommendations to acquire new business connections and customers?

Companies of all sizes across every industry find that a lot of their new business comes from a recommendation, whether it’s from an old customer, through networking organisations like the IOD, BNI and 4N or a supplier, the list really could go on and on!

So, it’s important to make it possible for people to recommend your company to others at all times.

Many people don’t realise that Facebook’s business tools actually create a brilliant referral network for you and your company.

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