What are squeeze pages? Squeeze pages can differ depending on which web team has created them, but they are often single pages which have been made to gather opt-in email address details from visitors. Here’s an example of a squeeze page:
Posts Categorized: Codastar News
How to optimise headlines for better SEO
When we talk to businesses about writing headlines, whether it’s for a section of their website, a blog post or a press release, we often find that people want to use far too many words. Yes, it’s important that anyone visiting your website or reading your copy is correctly informed, but the shorter, snappier headlines…
What are QR codes and why are they important for businesses?
QR (or Quick Response) codes have been appearing in more and more places over the past few month, however, they’re not just quirky barcodes, in many ways it’s important that your business understands them and how they might be useful to you.
How to protect the online reputation of your small business
There are so many opportunities for small businesses to really make an impact online, whether it’s through a well designed website, regularly updated Facebook page or portfolio full of great work. We’ve worked with all kinds of businesses, from not-for-profit organisations to retailers to service providers to help them improve their online presence. So, we’ve…
Google and CAB to help your business stay safe online
Google has recently teamed up with the Citizens Advice Bureau to launch a new campaign to help both individuals and businesses stay safer online by giving them all kinds of tips and guidance.
Making sure your employees understand your social media policy
A lot of companies are now present on social media channels, particularly Facebook, Twitter and Linkedin. Some larger companies have a dedicated social media manager, in others the marketing team will send updates and engage with the community and in smaller businesses the managing director or one of the regular employees might tweet, update and…
10 Ways to get more likes on your Facebook page
A few months ago we wrote about the importance of viewing Facebook as your referral network. In this way a Facebook “like” is really important, as it shows even more people that certain users endorse your company and recommend you, driving even more referrals and business in the long run. Many Facebook users also view…
5 Ways to make your brand more friendly online
When it comes to integrating an online or social media plan into your current communications strategy, it’s important to set targets, get high numbers of friends and followers and make sure everything you do online is consistent with what you’re doing offline too. However, because some businesses are trying so hard to do well online,…
A beginner’s guide to Twitter conventions
Although the beauty of Twitter is that it’s fairly simple, there are many different conventions and ways to use it that most beginners won’t be familiar with. To get you off to a good start with Twitter, we’ve collected together a few of the top Twitter-related conventions we get asked about on a daily basis and…