So, Facebook has upgraded to timeline – and it is all very exciting for your business, or is it? Previous to the upgrade, Facebook for business required an initial ‘front page’ designed for the initial ‘hit’ the page, along with a basic profile image and content posted on your wall as standard. Now, it is…
Posts Categorized: Codastar News
Why Facebook Design is So Important to Your Business.
With Facebook implementing its most extensive update to date, its more important now than ever to ensure your business has a design that stands out above the rest. Facebook for business is less a social medium, and now more a “mini-website” platflorm for optimal conversion across the board.
How Google Social Search is Impacting your Marketing Strategy
We wrote a little while ago about the impact of the new Google “Search Plus Your World” will have as an on your marketing strategy, but today we wanted to look a bit closer at how Social Search in particular is affecting your longer term plan and overall affecting your potential revenue as a business.
Measuring Your Social Media Data
Its everywhere, everyday, and the topic of every conversation: Social Media. No doubt your company has a strategy for it, but is it working effectively? Do you really know what is happening past clicking the send/tweet/share buttons? As with all aspects of marketing, unless you measure your efforts, you are taking a virtual stab in…
5 Things you Need to Know about New Google Search:
With a new revamp from our friends over at Google and their launch of “Search Plus Your World”, this newest update has faced mixed reviews from the public. But what has actually changed, and how does this impact your online marketing? Check out the 5 things you need to know about their latest update:
The Art of Successful Link Building:
When talking with Online Marketing Agencies, two words continually crop up amidst the jargon and tech talk, two which are seemingly otherwise overlooked and undervalued when preparing an ongoing strategy: “Link Building”. But what does this elusive term really mean?
Do you need to set up a Google+ page for your business?
Google unveiled its new social network, called Google+ or Google Plus, back in June but until now only individuals could sign up and use it. Well, a few weeks ago Google+ became open for businesses to sign up and claim their pages too, so it’s important for those building an online presence to understand how…
8 Top tips for YouTube small business marketing
YouTube is an ideal platform for businesses of all sizes because it’s easy to use, free and has a huge audience and active community. Many large companies use YouTube really well as part of their online communications strategy. But don’t be intimidated if you own a small or medium sized business, because with the right…
How Google finds and responds to duplicate content
In the past we’ve discussed the importance of unique online content across websites, because if you duplicate any kind of content Google will be able to find it and could penalise your site in search rankings. But just how does Google find and respond to this kind of duplicate content?