Many of the best Facebook pages have a simplistic design, yet are filled with engaging calls to action, plenty of things visitors to the page can do, such as ‘like’ your page, visit your website, go and view your portfolio elsewhere, or even take part in a competition. Online competitions are, for some companies, a…
Posts Categorized: Codastar News
Understanding Google local search marketing
Google is a global search engine, but increasingly search professionals are noticing that more and more people are using Google for smaller, local searches. Instead of just searching for “restaurant” which would show millions of results, users search for “restaurant London” or something more specific like “restaurant Kensington and Chelsea” or something even more specific,…
The introduction of mobile payments
There have been a range of new mobile developments over the past few months that mean soon we could be dramatically altering the way we use our phones and make payments offline. These big changes are bound to have huge implications for both brands and customers alike, but just how will these new mobile payments…
How to add the Google +1 button to your website
Ever since the beginning of March Google has been rolling out its new +1 button. You may have seen it by the side of search results, as well as next to Google ads: The +1 button is essentially a way to recommend content to your friends and contacts, in the same way the Facebook Like…
An introduction to Google+
Last week, online giant Google launched a new social network called Google+ (or Google Plus). It was released by invitation only at the beginning of last week but now anyone can request an invite in order to sign up and join. What is it? Google+ is a social network designed and created by Google. In many…
10 Reasons why your business needs Facebook
According to recent statistics, Facebook now has more than 750 million active monthly users worldwide. It’s great to know, but what does it really mean for a small to medium sized local business with a customer base nationwide or even a few miles around your trading base? How can you take advantage of what facebook…
Google Analytics adds social engagement stats
Google Analytics is an invaluable tool used by individuals and businesses in order to see exactly how their website is performing. From how many clicks a specific link gets each day to what people are searching for, Google Analytics is a very comprehensive tool and can provide you with a large amount of data. Therefore,…
Social Media activity boosts search rankings
There’s been a great deal of debate among SEO professionals over the past few months about just how much search engines pick up on “social signals” when determining the authority, relevance and most importantly overall rankings of websites.
The importance of analysing user experience
Companies we speak with usually understand what they need from an online marketing strategy. They want a well designed website, consistent and branded social media channels, a sound SEO and web marketing plan as well as good quality content and these are all things which are vital to maintaining a strong and consistent brand online…