Different ways to use social media

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Many companies realise the importance of social media, but don’t know where to start when it comes to thinking about which platforms they’re going to use and how they’re going to use them. Here at Codastar we believe that you can tailor your social media content to suit your needs and we’ve collected together some…

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Social media management tools: What is HootSuite?

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This is the second post in a series about how to effectively manage your social media assets. This week we’re going to be exploring the basics of online management tool HootSuite. Like TweetDeck it lets you access different social networks all in one place and updates instantly, so you can keep on top of everything…

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Social media management tools: What is Seesmic?

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This week, as part of our social media management tools series, we’ll be looking at the benefits of using Seesmic. Over the past few weeks we’ve explored TweetDeck, which is a desktop and mobile application and HootSuite, which is a web-based dashboard. However, you can use Seesmic in whichever way you prefer. Signing up to…

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Facebook’s new commenting system

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What is it? Not only can you now integrate the Facebook “Like” button into your blog, but you can also use Facebook’s new commenting system. This basically replaces the usual comments section on a website or blog with a simple plug-in that is branded up to look a little more like Facebook with added Facebook…

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How to make your video content SEO friendly

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To ensure your content ranks highly in Google and has been fully optimised for search, it’s important to not just concentrate on text, keywords and blog posts, but to think about how you can make your videos SEO friendly too. Not only will your videos show up when people search within YouTube, they also appear…

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Understanding Facebook Places and Deals

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Location based networking has become a big hit over the past 12 months due to the development of new GPS technologies and platforms like FourSquare and Gowalla being constantly introduced and updated. Therefore, it came as no surprise when Facebook decided to get in on the action last year and set up Facebook Places.

Google doesn’t like aging websites

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Search engine optimisation (SEO) is a crucial consideration for any business or brand that has a website. SEO actions aims to get your online assets rank as highly in Google as possible for the range of searches relevant to your business, which is vital to drive more people to your website and ultimately grow your company.