This is the first in a series of posts that we’ve written in order to give you an insight into ways to manage your social media activity. This week, we’re going to be looking at social media management tool, TweetDeck. TweetDeck is a personal browser that you can use on your computer or download to…
Posts By: Codastar
5 Tips to make the most of LinkedIn
Linkedin has long been a valuable resource for any organisation’s business needs, whether that’s recruiting, networking or promoting services and products. However, in many circles it’s still considered to be the boring cousin to the likes of Facebook and Twitter and we’ve spoken to many companies who are neglecting their Linkedin presence when really it…
Why you need to consider your social media strategy
There are thousands of brands and organisations currently using social media as part of their day-to-day communications or even customer service activity. Some are just testing the waters with a dedicated Facebook page, whereas others are successfully utilising all kinds of online tools. However, there are still many that are a little apprehensive about integrating…
Ablewight
Experienced in chimney maintenance and un-blocking, Ablewight are one of the foremost chimney sweeping firms in the Cambridge area. With over 50 years of experience, this Guild of Master Chimney Sweeps member is well equipped to deal with a wide range of situations. Codastar have built Ablewight a clean website based around their existing branding…
RMH Group
This industry recognised provider of turnkey solutions operates on three basic principles: to provide solutions that are easy to use, work, and have that extra sparkle. With a creative an entrepreneurial work environment, RMH are expert problem solvers, delivering designs with added value. Codastar took advantage of RMH’s design focus, enhancing their website with a…
What is Google remarketing and why is it important?
According to Google Adwords, remarketing is a feature of Internet-based advertising. Basically, it allows you as a brand, company or advertiser to display adverts across the Google display network to users who have previously visited your website. For instance, if someone has viewed a section of your website that details and sells your top services,…
Changes to advertising guidelines could affect online marketing
Changes to the Advertising Standards Authority’s (ASA) remit means that advertising and marketing guidelines which perviously governed offline communications could change the way brands and organisations act and communicate online. The Committee for Advertising Practice (CAP) lays down rules for many different brands and organisations to follow and they’re often referred to as the CAP…
Why you need to understand Google Analytics
Many organisations spend time setting up a website, adding content and expecting visitors to like what they find. Some receive great feedback and can promote their business and even sell products and services this way. However, there’s only so much you can gauge from this kind of one-way interaction and it’d be much more beneficial…
How to make your website more social and SEO friendly
There are plenty of steps you can take to sign your company up to a range of social platforms. Maybe you think your customers would appreciate seeing regular blog posts, or a Twitter stream detailing everything your organisation is currently up to. However, it’s important to see the bigger picture when it comes to online…