So… Facebook. With such a big audience it is still very important that you can be found on here (because you will be). The opportunities for efficiently-targeted paid advertising are also formidable (it’s a platform that really knows the audience’s preferences and interests). What makes Facebook a must for business isn’t so much the updates,…
Posts By: Adam
Touch Down! Pay-Per-Click Landing Pages
Pay-per-click advertising is a formidable tool for getting your business and products to appear in users’ search results. Firms spend thousands of pounds a month on running these campaigns – they’re that valuable for generating business. That is, they’re that valuable if they’re effective. An awful lot of PPC campaigns fail because the company sets…
Portfolio Review: Abacus Facebook Design
Abacus specialise in providing financial advice and insurance for members of HM Forces, and approached Codastar to help them increase their social presence with the development and design of their Facebook page. With our best foot forward and a salute for good measure, we were quick on the case!
Why Responsive Web Design is a must for your SEO.
When it comes to SEO, Google really is the top dog. It has the largest market share of all the search engines, and as it has basically adopted itself as its own verb, what they say pretty much goes for all. So with Google stating that responsive web design is the ‘industry best practice’ it…
5 Facebook Apps That Can Change your Business for the Better.
When it comes to Facebook, we all know content is important. It is one of the founding pillars and points of Facebook. But did you know that content can not only , but can change your business for the better? Did you know that by investing in these apps you can not only increase engagement,…
5 Top Tips to Increase your Pinterest-to-Website Traffic
Pinterest has fast become a firm favourite in social media land, with business after business joining the ranks to see what it’s all about and hoping to make their all important mark (and hopefully a little money too!).
YouTube puts the “You” back into their service.
If you’ve been on YouTube recently, you might have noticed a few little differences, that will ultimately make a difference in your user experience. “But how will it do that?” we hear you ask, followed by a “surely it won’t make a massive difference to our business…will it?”. Actually, it will probably make more of…
Portfolio Review: Coztlo Social Media Design
Coztlo is fairly new to the social-sphere, and wanting to get started with a bang. So Codastar have designed them a Facebook and E-bay page to do exactly that! As Coztlo use Ebay as their predominant form of sale, they wanted a page that really spoke to their customer base and got their attention. The…
Everything You Need to Know About: Google Shopping.
Earlier this year the big bods at Google HQ announced that Google Product Search (US) and Google Merchant Centre (UK) will merge and rename itself to “Google Shopping”. We’ve had a little bit of warning of course, if you have seen the below image. However if like us, you tend to dismiss and continue with…